Discover
The Amazing Selling Power
Of Carefully Crafted Copywriting
In the copywriting field one old saying is always laughed
at … "Sticks and stones can break my bones, but
words can never hurt me." Why? Because advertising copywriters
know the truth. Words have a huge influence on us all. They
can lift your spirits, make a bad situation better, motivate
you to keep going, and - words used in copywriting - can entice
a customer to buy.
Words Are Astonishingly Powerful
Words are our primary source of communication. They trigger
our emotions and are the defining factor in most of our decisions,
especially online. Copywriting, in particular, holds the key
to our buying decisions. Don't believe me? Think about it…
A friend carelessly says something that makes you feel embarrassed
or insulted. Those loose words cause you not to speak to each
other for a year. Or… the person you've been dating for
the last six months looks adoringly into your eyes and for the
first time says, "I love you!" Those words (whether
spoken or written) make a huge difference in how we feel toward
someone, and what actions we take. In the advertising world…
Copywriting Holds the Power To Intrigue Customers
or Send Them Packing
Where does the difference lie? Why is it that certain words
create a desire to buy and others look more like a tired,
overused list of nuts and bolts? It all revolves around the
emotional impact of copywriting on your specific target customer.
Which of these online copywriting sample gets
your emotions going?
| (before)
Organized Times Consulting Services
Organized Times offers organizational consulting services.
Our company is 7 years old and can provide customers
with a variety of consulting methods to suit their needs.
We offer:
· telephone consulting
· in-person consulting
· email consulting
· books
· a free newsletter
When people want to get organized, they contact us
to get the job done right.
Etc., etc… |
(after)
Does it seem that life's getting harder?
The kids have to go to baseball practice and ballet,
you have a business trip coming up and the dog is far
overdue for his shots. Let's don't even discuss the
condition of the laundry hamper! When will you ever
find time to do it all?
This is a typical dilemma for most American households
- and it's a shame.
Life has too much value to run around feeling as though
you have no time, are far too stressed out and you only
see your family in 15 minute spurts as you dash from
one appointment to another. There is a better way! Organized
Times can show you how.
Etc., etc… |
The copy on the right speaks specifically to one person.
It addresses the emotional side of being a parent, employee
and general member of the Rat Race. The copy on the left talks
to an entire group and simply lists features of the consulting
service. The copy on the right hits a chord. You find yourself
laughing at the thought of your own laundry hamper's current
state. (To see the rest of the copy, visit OrganizedTimes.com.)
Copywriting that speaks directly to your customers - in their
language and on their emotional level - is what makes the
sale. That brings us to a tough question…
Can You Create This Kind of Copywriting
If the answer is, "No" - or even "Maybe"
- perhaps we should talk. Everyone in the world does not have
the same skills or talents. "Writing" and "copywriting"
are two entirely different things.
| "No wonder I keep asking for your help! You really
write strong copy without being overbearing." --
Debbie Williams, Organized Times |
Not all people have the time to do their own copywriting.
Regardless of the reason, feel free to contact us for:
Copywriting
Services - Know what you want to say but aren't
quite sure how to phrase it? Completely lost as far as copywriting
goes? Contact us and we'll do offline and online copywriting
for you!
Search Engine
Copywriting - Want to impress the search engines AND
your site visitors? Search engine copywriting does the trick.
Catalog
& Ecommerce Copywriting - Inspire more visitors
to click those “buy” buttons and increase your
catalog sales with persuasive catalog & ecommerce copywriting
for shopping sites and print catalogs.
Ezine Article
Writing - Add a constant flow of quality content to
your site, boost your link popularity and position yourself
as an expert with a professional article campaign.
| "The results have far exceeded my expectations.
Hiring Karon to rewrite the ProviderWatch copy was money
very well spent…no, not spent…money well invested.
To see these kinds of improvements in such a short amount
of time is very exciting." -- Cindy
Wren, ProviderWatch |
Contact us today with the details of your project. We'll
gladly provide you with a free estimate on copywriting. You'll
shortly be on your way to copy that speaks your customer's
language!
|
Not just a copywriting ebook, a complete step-by-step
course for those who want to produce exceptional online
copywriting that converts visitors to buyers AND rank
high on the search engines.
More
Info or Buy |
Once you choose your keywords, what the heck do you
do with them?! Discover 11 proven, legal strategies
for incorporating keywords into your online copywriting
plan with success.
More
Info or Buy |
Discover the easy method for PPC copywriting.
Write PPC ads that get more clicks and convert better
than you thought possible.
More
Info or Buy
|
Read
Karon's Copywriting Blog
|
Professional
Web Design by Mount Evans Designs
|
